Johnson’s Calming Baby Shampoo Lavender - 13.6 oz - 24 Pack

Product Specifications

• Category: Baby Care / Baby Shampoo
• Brand: Johnson’s
• Product Type: Baby shampoo
• Variant: Calming Lavender
• Unit Size / Capacity: 13.6 oz per unit
• Pack Configuration: 24 units per case
• Formula Positioning: Calming baby shampoo with NaturalCalm aroma positioning
• Free-From Positioning: Paraben-free, phthalate-free, sulfate-free, and dye-free positioning
• Use Positioning: Baby hair care, bath time, bedtime routine, gentle cleansing, and family care category
• Intended Use: Pharmacy baby care aisles, grocery baby sections, mass retail personal care departments, baby specialty stores, family care displays, and multi-location replenishment programs

Product Description

Johnson’s Calming Baby Shampoo Lavender 13.6 oz is a baby care SKU designed for retailers and distributors managing baby shampoo, bath care, and family personal care assortments. The calming lavender variant supports baby care planograms where shoppers look for shampoo options positioned for gentle cleansing, bedtime routines, and scented baby bath care.

This 24 pack case supports wholesale stocking, shelf-facing consistency, and replenishment across pharmacy, grocery, mass retail, baby specialty, and family care retail channels. The 13.6 oz bottle format fits standard baby bath shelving and helps retailers maintain Johnson’s shampoo options within high-turnover baby care, bath time, and gentle cleansing categories.

Packaging & Format

• Format: Baby shampoo bottle
• Unit Size: 13.6 oz per bottle
• Pack: 24 units per case
• Total Units: 24 baby shampoo bottles per case

Key Features

• Calming Lavender baby shampoo format for baby bath care assortments
• NaturalCalm aroma positioning supports bedtime routine merchandising
• No More Tears positioning supports Johnson’s baby care shelf messaging
• Free-from positioning for parabens, phthalates, sulfates, and dyes
• 24 pack case supports bulk stocking, baby care resets, and multi-store replenishment