Revlon ColorStay Overtime Lipcolor, Blush - 72 Pack

Product Specifications

• Category: Beauty / Lip Makeup / Liquid Lip Color
• Brand: Revlon
• Product Type: Liquid lipstick
• Product Line: ColorStay Overtime
• Shade: Blush
• Pack Configuration: 72 units per case
• Formula Positioning: Long-wear lip color with glossy top coat positioning
• Finish Positioning: Color plus shine lip makeup category
• Use Positioning: Lip color, liquid lipstick, long-wear makeup, cosmetics, and beauty category
• Intended Use: Pharmacy cosmetics aisles, grocery beauty sections, mass retail makeup departments, beauty supply stores, cosmetics displays, and multi-location replenishment programs

Product Description

Revlon ColorStay Overtime Lipcolor Blush is a lip makeup SKU designed for retailers and distributors managing liquid lipsticks, long-wear lip color, and cosmetics assortments. The ColorStay Overtime format supports cosmetics planograms where shoppers look for dual-ended lip color options with color application and glossy top coat positioning.

This 72 pack case supports wholesale stocking, shade replenishment, shelf-facing consistency, and distribution across pharmacy, grocery, mass retail, beauty supply, and cosmetics retail channels. The compact lip color format fits standard lip makeup displays and helps retailers maintain Revlon ColorStay Overtime options within high-turnover lipstick, liquid lip color, and everyday makeup categories.

Packaging & Format

• Format: Liquid lip color with top coat applicator
• Shade: Blush
• Pack: 72 units per case
• Total Units: 72 lip color units per case

Key Features

• ColorStay Overtime liquid lip color format for lip makeup assortments
• Blush shade supports shade-specific cosmetics shelf replenishment
• Dual-ended color and glossy top coat format supports lip makeup merchandising
• Long-wear positioning supports everyday cosmetics planograms
• 72 pack case supports bulk stocking, cosmetics resets, and multi-store distribution